FAIT POUR ECO-RIDERS
Here are finally looks which will dishevel grand-mother ! we wnated to create the first fashiontech brand for eco-riders to ride safe with style. Urban Circus combines fashion and safety to ride under any conditions: rain, earthquake, hostile urban jungle ... If you do not know yet the brand, let yourself be seduced by this colorful world!
Who said that the yellow safety vest could not be trendy? We offer you to leave the frame, to upset our assets and to distort the legislation to reinvent the shape, the fit and the materials of this famous vest, symbol of the street, through more trendy collections. #RideSafeWithStyle
If you are here, reading these lines it means you had a crunch ! It might be the lifestyle, the pictures, anything ... but you want to get more about Urban Circus. Great ! You are at the right place. From here we will show you our vision of the world through our crazy mind. The moment we created Urban Circus we knew that it was to turn our ordinary citizen life into an extraordinary experience. And its how it starts. Because we believe the city can be a new area of freedom. The freedom to ride in the open air without constraint. The freedom to move from A to B with no traffic jam or public transport schedule, without any dependencies, with no one to stop you. We talk here about crazy riding ! whoever you are riders of the storm you are the expression of freedom in our concrete urban jungles. The zenith of freedom would have been to cycle around, all together naked but... - 1st : you don't really want to see everyone naked, trust me ;) - 2nd : you are not the animals in this urban circus, but the main comedians ! And you need to be dressed for the show. That's how we decide to light up your night and color your day, combining style and performance for riders in quest of extraordinary experience exploring the urban jungle. That's the reason we act to improve the way you move, the way you want to be seen, the way you commute everyday. Cyclists, wheelers, walkers, skateboarders... we want to make your riding experience extraordinary. And it starts with style!
Do you know the story of the ugly yellow safety vest ? You don't ? really ? Ok, ok, let us tell it to you... It comes from an ad from a regretted famous french designer Karl L. in a powerful collaboration with the french road safety government organisation. The ad was everywhere, showing the designer wearing this famous yellow safety vest with this punch line: "it's yellow its ugly, it's goes with nothing but it can save your life"
It's how we decided to make the most crazy thing of our life, just because we only have one ! Reinvent this safety vest, relook the most famous fashion designer and prove we can create a new lifestyle were people will enjoy riding safe with style !
Urban Circus showcases its 4 pieces' first collection on Ulule. A first succes with 108 pre-orders in just 1 month which turns the idea into a company.
– Hired to be part of the 6 months acceleration programm of "Impact Partners" named «le comptoir de l’innovation».
– Prizewinner of "Réseau Entreprendre 93" which is an valuable french entrepreneur network.
– Prizewinner of multiple great competion such as moovjee / scientipole / Total Edhec Entreprendre
– Incubation in a top rated engineering school in Paris "Arts & Metiers" to help us develop and structure or fabric researches
After a year of R&D we launched the «Jongleur 5.0». made of a brand new fabric innovation, long, quilted, with a touch sensitive pocket and... LED’s integrated - Big success! 1 month and 120 pre-orders. Ounce again many thanks to our backers and their support who wait another 2 years ... there is a world between prototyping and industrialization :)
- With the Groupama Award for Innovation!
- With a meaningfull distinction in a FashionTech incubator in Paris #LookForward by ShowroomPrivé
With a variety of t-shirts, sweatshirts, pants, fluorescent and reflective suites! And cherry on the cake... A custom airplane safety belt in collaboration with "la ceinture d'avion" and bow tie in collaboration with the "phileas company".
Top 3 company of Road Safety Innovation Award! Fluorescent, reflective, reversible jackets ... We are the first to make safety cool and fashion. here is the video
we are now ready to move on stages ! Promo eco-mobility as a new way of life and it starts with the style ! A great success with another award ;)
Cityscoot x Urban Circus. If you are Parisian youve seen it. They are not cyclist,s or wheelers or else... but we all share the same mindset, to ride free with no limit.
There was an eco-riding market overseas for sure ! we settled a team in Canada, worked hard, thanks Marc-Antoine and Slava !