Discover our misson, history and the brand's goals


Urban mobility will liberate the city. It will make it healthier and more practicable. Playful and joyful. Serene and peaceful. But only on one condition: that the space is shared with confidence. Cars, cyclists, e-scooters, walkers or scooter riders, all are actors in this revolution. Everyone must strive for unity, for balance.

To strive for this balance, what we can do is change our way of being perceived in the city. What we can do is be both visible and considered. What we can do is be remarkable.

With Urban Circus, serenely embrace the freedom to go. Be seen. Be superb. Be confident. Assume your look, and swap your raincoat for light clothes.

Urban Circus. Be remarkable.

The message is simple, direct, and extremely effective. The media are relaying the all-out campaign to "make the safety vest and the warning triangle compulsory in order to better signal to other drivers the presence of a vehicle immobilized on the roadway and that of its driver if the latter is brought to get out of the vehicle...".

But this decree, promulgated by the government on July 30, 2008, does not concern two-wheelers (motorized or not), whereas the latter also expected to make themselves visible. Many cyclists and motorcyclists put on their own initiative to wear a yellow vest.

Between 2010 and 2016, the number of people killed by bicycle increased by 22%, according to figures from Road Safety.< /p>

2016: Urban Circus is launched, with the aim of helping to reduce the number of accidents involving two wheels, thanks to a collection of reflective clothing specially dedicated to urban mobility.


1st crowdfunding campaign:

Urban Circus presents its 1st collection of 4 pieces on Ulule. A success with 108 pre-orders in 1 month. This is how it launched the Bomber Cascadeuse, the Juggler Down Jacket.

The grand prizes:

6 months of acceleration at Impact Partners via "The innovation counter".

Laureate of the "Réseau Entreprendre 93".

Winner of several major competitions such as Moovjee / Scientipole / Total Edhec Entreprendre.

Incubation at "Arts & Métiers" to help us develop and structure our research.


2nd crowdfunding campaign:

After a year of R&D, Urban Circus is launching its Jongleur 5.0. A fluorescent and reflective coat, long, quilted, touch pocket and above all with integrated LED lights.

Big success: 120 pre-orders. This jacket will have to wait another 2 years... There was a whole world between prototyping and industrialization that we had underestimated.

A big thank you to our supporters for supporting us so far!

The big prizes are back!

. With the Groupama prize for innovation

. Selection for Showroom Privé's FashionTech #LookForward incubation program

2nd launch: Urban Jungle collection!

Welcome to jackets Banana and Naturist


The return of the Grands Prix!

. Urban Circus is awarded the Road Safety Innovation Prize! Fluorescent, reflective, reversible jackets... We are the first to make safety cool and trendy!!

. Creation prize in Strasbourg for the first Urban Circus fashion show.

3rd launch: the POP collection

Launch of the POP jacket, from the Voltigeur rain capeand vests Bender, S.W.A.T< /a> and Crop Top!

1st collaboration< /p>

Collaboration with the brand La Ceinture d’Avion and La Philéas Compagnie, manufacturer of “made in France” bow ties.


A great partnership with Cityscoot

If you're from Paris, you know it. They are not cyclists, nor scooter riders or wheelers, but we all share the same state of mind: to ride freely without limits.

Urban Circus is launching in Canada

There was of course a market beyond the seas! A team settled there to promote the brand. Thank you Marc-Antoine and Slava!

Corner at Le Bon Marché

Le Bon Marché is contacting Urban Circus to offer them a corner on mobility ❤️️


2nd Collaboration: AIGLE x URBAN CIRCUS

In 2018, when we met the Aigle teams, we had been dreaming of working with them for a long time! 2 years of R&D later, we are very proud to launch a capsule collection consisting of a Parka, an backpack and reflective boots.

Our first high-visibility accessories

The collaboration with Aigle is also an opportunity for Urban Circus to launch its first reflective backpack. Get ready for what's next!!


3rd crowdfunding campaign:

In June 2021 a new innovative project is starting: an airbag jacket. In order to offer a quality product, we have teamed up with an airbag specialist: Helite. The campaign is launched on June 3, 2021 and the goal is reached in just 30 minutes!



In July 2022, in collaboration with Continental, we are releasing DETECTABLE, the first jacket detectable by on-board cameras and car Lidars . This jacket is a real success, so much so that a new project is coming soon...

UC au Vieux Campeur du Printemps

Vieux Campeur gave us selected to be part of his corner at Printemps-Haussman. We are very proud and very honored.